HOW TO GET MORE ENGAGEMENT

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Neil Kinnerly • July 5, 2021

Do you find yourself constantly posting on your socials and getting hardly any response?

Whether you're a social media manager, business owner, or influencer, when you're trying to boost your profile online it's hard to find the balance between how much time spend slogging away on your marketing and what you're getting back from it. You might have the best ideas for content but if you can't get your audience to engage then it's going to feel like an uphill struggle. If people aren't getting value from your posts, what's the point, eh?

The more people that engage with the content you post, the more your profile will grow, and the easier it will be for potential customers to discover your business.

Read our 9 simple tricks below that will help you get more people to engage with your profile...

1. Ask questions

To encourage discussion on your post you could include a question or ask for feedback on something you are working on. Post something that encourages people to tag another person on your post.

2. Captions

It's important to use an attention grabbing caption that will make your audience want to stop scrolling to read and then share. Make sure you include key words that are about your main topic.

3. Hashtags

On Instagram you can use up to 30 hashtags, so why not use them all - just make sure they are all relevant to your post. Include a hashtag of your location whether it is where you are based or where you are working. Use both niche and popular hashtags and make sure you mix them up for each post. Read more in our 'Beginner's Guide to Hashtags' blog.

4. Time of day

Timing is key with social media so make sure you post at peak times when your audience is online for maximum chance of exposure. Don't over-post though... allow your post to gather momentum and when it comes to stories, let the last one expire before sharing a new one.

5. Engage

Spending a few minutes every day to do the following will help with your online visibility:

Follow accounts of potential audience
Searching related hashtags and comment on posts
Search location hashtags and engage with your potential audience

6. Type of content

Variety of content is key as not only is it more interesting to your audience, but also the platforms now favour your posts if it uses all the features. These include:

High quality videos/ images
Carousels
Stories
Reels
Shared information
Questions/ polls
Go Live

7. Call to action

Don't just post information you want to share, and leave it at that... make sure you have included a call to action for the audience to act further. This can include adding a link to your website, or a button to get in touch, donate, visit your site etc... Don't forget to remind people to get in touch and don't be afraid to ask people to share your post.

8. Have a think...

When you're planning your content, ask yourself the following questions to ensure it is worth posting:

Is it shareable or saveable?
Who am I looking to reach?
Does it add value?
Does it make you stop to read?
Does it make you want to follow your account for more?

9. Measure

Logging the performance of each post will help you measure how your posts have been performing. You can then tweak future posts based on what has worked well or not. If something hasn't performed well, go back to the points listed in point 8 to reach your audience better.

We hope this helps but remember, we offer lots more tips and tricks when it comes to your social media and marketing.

If you are looking for help with your social media or specifically your marketing strategy, we offer personalised training and packages tailored to suit your needs. Get in touch and let's have a chat on 07557407413 or email info@gkmarketingonline.co.uk

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