BLOG
OUR
BLOGS
Social media is changing constantly. The type of content that worked well previously may not be your most engaged with now and that's because our behaviour and preferences change with the platform's updates. To keep ahead of the social media landscape, it's all about adapting and changing it up. So with that in mind, here what's 'in' and what to avoid doing with your social media marketing:
The way we use social media has changed so much over the years, and even more so if you use it for business. It used to be used predominantly as a place to social network on more of a personal level, but now, especially since lockdown, we use it to discover new businesses and buy products more than ever. It is an amazing tool to push your marketing further and reach audiences that you may not ever reach otherwise. However, many business owners are unsure whether to get themselves online, especially if they don't use it themselves or aren't confident doing it for their company. Marketing can be low down on the list of priorities when you have so much else to do in your day to day job, but if you are unsure, here are 15 reasons why you should definitely get your business online:
If you're a business and want to want to promote yourself, you should be on Social Media. That's a fact. Especially as social media is the heart of the post-pandemic shopping experience as we have grown more confident using online portals to access the products we need. Most of us are usually scrolling through our smartphones throughout the day so it's a great way to reach a wider audience that we wouldn't necessarily via other routes. But, having a business profile and occasionally posting basic content isn't enough, however. Every platform offers a range of tools that allow you to push your profile further, but it can be hard to keep up with all the latest features as they evolve weekly. This is why we wanted to help you by compiling a list of the top tools you should be using right now...
Common social media mistakes and how to avoid making them yourself in the future. Social Media help and training for Businesses.
Are you struggling for inspiration of what to post on your social media accounts? Anyone who has anything involvement in running a business account on social media will know it can be pretty overwhelming to keep thinking of fresh ideas to post. You want to keep your followers interested whilst attracting new ones, but doing so isn't easy... So when it comes to creating content, the phrase 'quality over quantity' couldn't be more appropriate. Always ask yourself, will this help or inspire? What am I aiming to achieve? Will it engage my audience? These questions will help make sure you're posting great quality content that will keep your audience coming back for more. The key is to have a healthy balance of information that promotes your service and knowledge of expertise, but also show off the personality of your brand and keep your followers entertained. So if you're looking to vary your content and engage your audience, why not mix it up with some of these simple content ideas:
Do you find yourself constantly posting on your socials and getting hardly any response? Whether you're a social media manager, business owner, or influencer, when you're trying to boost your profile online it's hard to find the balance between how much time spend slogging away on your marketing and what you're getting back from it. You might have the best ideas for content but if you can't get your audience to engage then it's going to feel like an uphill struggle. If people aren't getting value from your posts, what's the point, eh? The more people that engage with the content you post, the more your profile will grow, and the easier it will be for potential customers to discover your business. Read our 9 simple tricks below that will help you get more people to engage with your profile...
Do hashtags send your head in a spin? Are you confused about how to use them and what they actually do? You have probably read or heard many different things about hashtags and how they work but the main thing to realise is that they are a FREE marketing tool. If used correctly, hashtags help your content to be discovered by categorising it to appear in searches. There is no one set rule on how to use them, but there are definitely best practises and tricks to get the most out of them. Ultimately, they are there for you to use as a way to push your content further than just your current followers and help it reach who you want it to. If you can set aside a little bit of time here and there to work on your hashtag strategy, especially for Instagram, then you will get the best results. Based on research and experience using them, here is a know-it-all starter guide on how to use them...
It really is exciting when you land a new client and can invest your time in helping them develop their business. The best part of working with a client here at GK Marketing is when you see things have clicked with them and you know they now have the confidence to go forward with their marketing. It's like being a proud parent watching your child go off to school and in this case, watching the business you've worked with flourish online. After a busy few months we wanted to showcase some of the businesses we have recently worked with and give you a little insight into how we’ve been able to help them with their marketing. They are all in different stages of their marketing journey so it’s been refreshing to work on various elements whether it’s a new project, or a long standing business looking to push their online presence further. The best part of the process is offering content ideas with a fresh pair of eyes which offers a fresh perspective to go forward.
Where better to start our series of blogs than with one about... well, writing a blog! So many people feel overwhelmed at the thought of writing a blog but it's not as complex as you'd think. The key thing to remember is to have fun with it, make sure your brand personality shines through, and that it's readable. TOP TIP: Write your blog as if you are having a conversation with someone so the tone is informal and more personable. You could discuss a prevalent subject in your industry, offer advice, or update your followers about your business and service. The key is to sound conversational whilst remaining professional at the same time. The point of a blog is to use it as a tool to direct people to your website. After reading the invaluable information you are sharing, they will hopefully have a look around your site and find out more about what you offer. It's also a great way to go into more detail about a subject you might have only touched on on your social media. So before you start blogging, here are a few things to consider before you get stuck in:
Join our newsletter
Sign up to our mailing list for latest news and free social media tips and tricks!
Newsletter Subscription
