It really is exciting when you land a new client and can invest your time in helping them develop their business. The best part of working with a client here at GK Marketing is when you see things have clicked with them and you know they now have the confidence to go forward with their marketing. It's like being a proud parent watching your child go off to school and in this case, watching the business you've worked with flourish online. After a busy few months we wanted to showcase some of the businesses we have recently worked with and give you a little insight into how we’ve been able to help them with their marketing.

They are all in different stages of their marketing journey so it’s been refreshing to work on various elements whether it’s a new project, or a long standing business looking to push their online presence further. The best part of the process is offering content ideas with a fresh pair of eyes which offers a fresh perspective to go forward. 

WHO ARE THEY...

Based in Bristol and Pontypridd, Website Sorted specialise in designing and developing websites for businesses.

Set up in 2006, the business has built a steady client base over the years but tended to put their marketing on the back burner simply from lack of time. We wanted to show them that it didn’t need to be overwhelming and time consuming. It was about focusing their energy in the right places.

We started with an audit of their marketing activity and then carried out a social media marketing workshop with additional focus on blogs and e-newlsletters. 

To begin, we clarified what their marketing objectives were, and from then we could complete a workshop that broke down what their brand was, who their desired audience was, where we needed to reach their audience, and what specifically they needed to be doing.

We were so thrilled that by the end of the training they were not only full of ideas of what to do going forward, but also more focused on how to be more efficient when they do it.

Following the training, I have supported them when they have needed it and every few months we complete an audit to review what is working / not working. 

"We have always known that social media was an untapped source for new business. However, we did not understand how to make the most out of the different social media channels available. Giuliana helped us identify who we are targeting and how to target them. Since doing the training we have gained not only some new business but feel we are now connecting better with our existing customers."

WHO ARE THEY...

They specialise in illustrative design and bespoke artwork, perfect for personalised gifts or projects.

This was a fun project to sink our teeth into as Maad Frog was a new venture with lots of visual appeal being an art studio. They had lots of work built up to showcase but wanted to ensure it remained professional looking whilst keeping the fun element of the brand. It was essential to make sure we had mapped out specifically how we wanted to visually market the business and exactly who the potential customers were. 

Creating mood boards was really important to ensure we showcased the work in a way that did the artwork justice, and also encouraged people to visualise their perfect gift for someone special.

By the end of the training, our client was a lot clearer on their overall brand, tone of voice, and how to reach their audience more specifically. They have commissioned many personalised illustrations through their social media since completing the training and they seem so much more confident with the marketing now compared to when we first sat down.

We provide them with regular support to check in and make sure they are feeling happy with what they are doing and how exactly they are going to do it.

"2021 was a brand new start for me. I have always kept a casual Art & Design page going for many years alongside my full-time work but this year I decided on a big drive forward to do something on my own two feet. Along with a rename and rebrand I knew I was going to need to team up with a professional marketing team to really get me off to a good start. I employed GK Marketing before I did anything. Its now 6 months in and my business is 10 times busier than I was expecting and it's all thanks to GK Marketing's guidance.

What has been most important is how friendly and understanding they treat your specific needs as a company and we consider them a very important part of the Maad Frog family. Moving forward we know how important it is when presenting ourselves online and we will be continuing to use their 5 Star services for years to come"