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THINGS TO CONSIDER WHEN WRITING A BLOG
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Neil Kinnerly • March 9, 2021

Where better to start our series of blogs than with one about... well, writing a blog!


So many people feel overwhelmed at the thought of writing a blog but it's not as complex as you'd think. The key thing to remember is to have fun with it, make sure your brand personality shines through, and that it's readable.


TOP TIP: Write your blog as if you are having a conversation with someone so the tone is informal and more personable.

You could discuss a prevalent subject in your industry, offer advice, or update your followers about your business and service. The key is to sound conversational whilst remaining professional at the same time.


The point of a blog is to use it as a tool to direct people to your website. After reading the invaluable information you are sharing, they will hopefully have a look around your site and find out more about what you offer. It's also a great way to go into more detail about a subject you might have only touched on on your social media.


So before you start blogging, here are a few things to consider before you get stuck in:

WHAT TOPICS WILL YOU COVER?

You want to engage your specific audience so the topic you cover is important. The idea is to select a subject that is relative to your niche and will convert the reader into a customer at some point.

You could share some tips and tricks about a subject within your field, or showcase a project or activity you have completed within your company.

HOW WILL YOU GET PEOPLE TO READ IT?

There's no point writing a blog if no one sees it. Social media is a perfect platform to share your blog and tell your audience what it's about. Asking friends, family and clients to share it and also guest blogging for another company is a great to reach a wider audience. Always make you can upload your blog to your website and then direct your audience there with a link in your posts.

HOW OFTEN WILL YOU POST?

You want to find a balance between how often you blog and the time you spend doing it. Consistency is key for your audience but you still want to make sure all your time isn't spent writing blogs when let's face it, you're probably already really busy with your business. Setting a goal such as a monthly blog will maintain consistency and help drive regular traffic to your website. Quality over quantity is the key thing to remember to ensure you are posting blogs that your audience wants to read and not just blogging for the sake of it.

So there we have it, a few simple things to consider when you are writing a blog. Just start by jotting down a few relevant ideas for topics, and remember, use your social media to share them!


If you need any help with your blog writing or social media, feel free to contact us.

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